For as long as I can remember I have been drawing, and it often seems as if I was born with a pencil in my hand.
I experienced the world through my eyes, and from them, directly to the paper – pamphlets, pages, papers and more.
As a little girl I drew all the things that existed in my life, at home, in the street, and in the environment. What my eyes saw deepened and enriched my imagination.
Chapters in books triggered their continuation. Images took on life and color. The imagination, the creation, the color, all of these were the “games” that were most beloved to me from the very beginning. Even my dolls were brought to a higher level by accessories – clothes, handbags, shoes, clogs – which were designed and sewn by a careful and excited hand.
Thus, the talent, the knowledge and the love of creating, turned to be a profession.
The path to ‘Bezalel’ – the Academy for Art and Design in Jerusalem – was natural.
The beginning was in industrial design and later there came the visual graphic design and the professional illustration.
I have lived and dealt with this rich world for many years already, and it renews itself every day. The experience and the knowledge are taught, while creativity and being up-to-date over the years are the name of the game.
Renewal and the adoption of tools and techniques lead the way – they are the way.
To my great pleasure, with every day of doing and working I am privileged to think, to create, to renew and to be renewed.
In my work there are integrated techniques of hand-made illustration with digital graphic design that cross areas between the business and the marketing, between literature and art.
The task of giving visual expression to words that embroidered the story, or the book, continues to excite and to challenge me. Giving visual interpretation to a written creation not only reflects what is written, but also grants it an additional and new explanation.
It expands the story and creates interactions between what is written, the illustration and the reader.
Also in the creation of a visual language for a business, starting with the logo and ending with a graphic look that is clear and identified with the business, one integrates talent and imagination, knowledge and professional experience, for solving challenges and answering needs.
In every meeting, with every person, business and project, there exists the excitement of beginning.
It turns out that there is always something to renew, even after years of creation and professional activity.
From my point of view this is a great privilege.
I invite you to wander about my website, to get to know my creations and also me a bit better.
This is my cell phone number: 0506394009 You are welcome to use it.
I would be happy to discuss, and of course to meet with you.